Protecting Your Executive Brand

Protecting Your Executive BrandAs an executive, your brand means everything. It tells those in your field and beyond what youve accomplished in your years as a professional. But more important, it gives insight into what you will bring to the table if hired.Since much of an executives brand is managed zugreifbar nowadays, it faces threats that were not seen decades ago. So how can executives live their lives without threatening the brand theyve worked so hard to build?Slow Down On the Online FunTheres no doubt that theres plenty of fun to be had over the Internet. Whether youre playing online games or writing a casual blog there are a lot of reasons to jump on the Internet bandwagon. The only problem is if you have too much fun, you could actually diminish your brand.Its for this reason that its important to maintain the same professional presence online that you maintain offline. This means using respectable language and remaining politically correct on any website that your name is attached to. This will help you avoid contradicting your executive brand.Participate in Social Networking CautiouslyIts also important to use care when participating in social networks. It can be very exciting to run into old friends from high school or even make new friends online, but if inappropriate behavior is seen by prospective employers, networking associates or current/potential clients, you could lose opportunities before they arise.To avoid doing any damage to your brand, you could platzdeckchen up professional-only social networking pages that promote your industry-related activities. Also you could create personal pages that are set to a private status so that no one can look at your page but your friends.But even in this case, its good to make sure your friends are really your friendsnot people who will work to sabotage you by posting your personal information for others to see.With the increasing popularity of social networking and the has changed so much over the ye ars that its easy to fall into the outwardly casual lifestyle that is promoted in both casual and professional arenas. But you dont want to get so caught up in this way of thinking that you lose a grip on brand youve worked so hard to build. So before hopping online, take time to think about how your actions could affect your executive brand.An exceptional resume authority, Jessica Hernandez and her team of credentialed writers partner with professional- and executive-level candidates to open doors to jobs at prestigious corporations, achieving over a 99% interview-winning success rate. For examples of branded resumes and Great Resumes Fasts blog on resume writing tips, visit http//www.greatresumesfast.com.